Houdini was an Amazing Publicist for Himself Back in the 1920’s, But How Would He Feel About Today’s Social Media and Other Free Digital Publicity Methods?

The Downside of Digital We’ve all heard the negative side of social media, where because of how someone represented themself or others portrayed them, leading to outcomes like suicide, reputations ruined and even trouble with the law. Social media is a touchy thing. On the one hand it provides an opportunity for promoting people or […]

Houdini Could Probably Give Us Some Tips on “How”

Houdini embraced technology. Which makes sense since he wanted access to whatever was necessary to make his performances and publicity better. As we have explored elsewhere, it would be interesting to see what Houdini would do with digital marketing. There was no question he was a master marketer, so how would he use, say, social […]

The Marketing of Magic and Community

Houdini’s Impact There is no doubt that Harry Houdini is the best-known magician in the world, even many years after his death in 1926. How did he become so well known? What was his promotion secret? The Secret of Marketing How did Houdini become an international escape artist and magician? He was a superb, world […]

Celebrating Houdini Day

A Day Soon Upon Us Yes, it is 2020 on a Wednesday, looking forward Saturday which is Houdini Day. It is an honor to be writing for the official Houdini Day website and blog, if only because of our name. The photo above shows Houdini in the center, as he always. Although some did not […]

Houdini Would Not Understand

Apparently Houdini was not a very nice fellow. There are stories of him competing and name calling he used to somehow further his fame. And it worked for him. His name lives on all over the world. But let’s take a look at what it must have been like to have had to deal with […]